It’s not too early and it’s not too late. The time is now. TAP (Transportes Aéreos Portugueses – the flag carrier airline of Portugal) and Startup Lisboa, established TAP Creative Launch, where you and your idea for the aviation and air transport can finally take off. The timing for the Creative Launch is just right since this year TAP turns 70.

In the celebration of that, TAP Creative Launch opens the door for innovative ideas. It is an initiative to promote and support new businesses, which challenges entrepreneurs, university students and creative professionals to submit their business ideas in the field of aviation and transport.

What are they looking for? Fresh and differentiating ideas/projects with a potential to grow, contributing to a greater competitiveness of the Portuguese economic fabric and the airline industry, and that can contribute towards the improvement of TAP Portugal’s activity.

The participants will be competing in the following categories:

Experience on the ground – includes TAP shops and counters, the booking process (both online and offline – website, mobile, call centre, store), check-in, airport, luggage, lounges, customer service (complaints and suggestions management)

Onboard ExperienceEntertainment – such as gaming, cabin ambiance

Onboard Experience – Services/operations – improvements to catering, services, in-flight sales, classes and typologies of space

Customer loyalty and retention – through a programme with its own model and branding, or by creating apps, development of partnerships

Sustainability (environmental and waste reduction) – focus on maintenance and operations, recycling and reduction of environmental impact

Maintenance and Engineering – Projects on the improvement of procedures, equipment and that may be applied to aircraft maintenance

Operation’s management – projects relating to the management of human resources, to logistics, sales, communications and IT


Program timeline (UPDATED)

26 January – (15) 30 March – Submission of applications

(16 March) 01 April  – 12 April – Selection of 70 ideas

13 April – 19 April – Pitch of the 70 ideas to the TAP creative launch panel

20 April – 15 May – Acceleration of final 7 ideas by Startup Lisboa

May Final event and announcement of the awards



The winning project in each of the categories above will be awarded an in-kind prize. The overall winner will receive a prize of 5.000 euros. The winner will be able to turn the idea into a product or service with support on services, investment and communication.


How to Apply

If you want to take part in the changing future of the airline industry, apply for TAP Creative Launch here!